New Year Note

As we step into a new year, I would like to begin by wishing all our readers a very happy and fulfilling New Year.

- By Mifra Sadikeen

A new year brings renewed perspective, sharper focus, and the opportunity to reset our standards. It is a moment to reflect on where we are headed and how intentionally we choose to pursue excellence.

Raise The Bar was created with that exact purpose in mind. It is a platform dedicated to meaningful conversations around performance, leadership, sport, and business, and to the people who consistently challenge what is possible. At its core, Raise The Bar is about mindset, discipline, and the pursuit of higher benchmarks in everything we do.

As we begin 2026, this journey takes on a new dimension. I have the privilege of spearheading the media and storytelling for Ironman 70.3 Colombo on behalf of WNL, the official digital and print media partner for the event. This is not simply about hosting or coverage. It is about shaping narratives, building credibility, and aligning a global endurance brand with Sri Lanka's growing ambition to host world class sporting events.