FASHION'S SEPTEMBER STORIES

Why the Industry Obsessively Resets This Month

- By Anjna Kaur

If January is the world's fresh start, September is fashions. It's the month that decides how we will dress, what we will covet, and, more subtly, who we want to be for the season ahead. Year after year, September acts as fashion's reset button, a ritual rooted in tradition but constantly reshaped by culture, media, and technology.

From the monumental weight of Vogue's September Issues to the theatrical runways of global fashion weeks, the industry has long used this month to reveal its manifesto. And even now, in an age of relentless digital feeds and micro-trends, September still carries an aura of significance, a pause, however brief, in the cycle of fashion's perpetual motion.

GLOSSY BIBLES AND SEASONAL DECLARATIONS