CHANTAL KHOUEIRY CHIEF CULTURE OFFICER, THE BICESTER COLLECTION

I first met Chantal Khoueiry, Chief Culture Officer of The Bicester Collection, when I was invited to join the jury for the Unlock Her Future Prize 2025, which focused on South Asia. From that very first encounter, it was evident that Chantal is a leader who views culture not as a corporate formality but as a living force that shapes behaviour, inspires people and defines how a brand shows up in the world.

- Rishini Weeraratne

Her work sits at the intersection of luxury and social impact, two spheres often seen as distant from one another. Under her guidance, The Bicester Collection’s Do Good platform has evolved into a global commitment to championing women and strengthening communities. Chantal speaks with a clarity that comes from purpose and a conviction grounded in experience. In this conversation, she reflects on defining culture, turning values into action and using business as a force for meaningful change.

Q As Chief Culture Officer of The Bicester Collection, how do you define “culture” within a luxury retail brand?

Culture is the heartbeat of an organisation, the way we do things, the choices we make, the behaviours we celebrate, and the feeling people take away after spending time with a brand.

At The Bicester Collection, you can sense our culture the moment you arrive in any of our Villages. It lives in the experience of unreasonable hospitality that we want every colleague, guest and brand partner to feel. It is entrepreneurial, solution driven and shaped by the diverse voices across our teams. Our five values, authenticity, critical thinking, innovation, passion and vision, guide how we show up each day. Ultimately, culture only matters if it helps us deliver growth in a way that remains true to our mission of making the lives of others better. Culture is not written. It is lived.

Q What inspired you to bridge the worlds of luxury and social impact, two spheres that traditionally seem far apart?