New book explores thriving criminal activity on Big Tech platforms

Delusive Speech in the Sharing Economy uses Airbnb as its main case study to delve into the ways scammers with criminal intent deceive people. By Julie Reid

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Big Tech sharing economy platforms like Airbnb and Uber are marketed as trustworthy, but a new book by a South African media scholar argues that they are highly vulnerable to scammers who spread delusive speech (a form of disinformation, designed to deceive by criminal intent). Julie Reid draws from first-hand accounts and more than 600 cases from around the world of victims lured into scams or physical danger by fake Airbnb reviews and listings, providing a detailed case study. She answers five questions about her book.

How do the scams work?

Airbnb is the world’s largest accommodation-sharing platform. It connects property owners who want to rent out their homes with travellers looking for alternatives to traditional hotels. The company recently expanded its offering and now facilitates the booking of other services like personal trainers or caterers along with accommodation rentals.

Airbnb scams happen in several ways. The most obvious is the phantom listing scam. The scammer constructs a fake but attractive listing on Airbnb and accepts payments from unsuspecting guests. It’s only when guests arrive at the address that they discover the property doesn’t exist. Scammers have also learnt to navigate around Airbnb’s review system. Fake positive reviews are produced by scam host networks, making them appear to be authentic.

Bait-and-switch scams are also common. Here the scam “host” contacts the guest on check-in day claiming the reserved property is suddenly unavailable. They offer alternative accommodation, which the guest later discovers is not as good as the original property they've paid for (which is often fictional). The guest pays for a premium rental but is forced to stay in a property that might be unsafe, unclean, or missing amenities.