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Saudi Tourism, Accor launch major collaboration
Daily FT
|May 02, 2025
THE Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, have signed a landmark memorandum of understanding (MoU) to collaborate across marketing, guest experiences, and global campaigns.
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The MoU, signed at the Arabian Travel Market 2025 in Dubai, marks a strategic partnership that will build on Saudi's emergence as a global tourism powerhouse.
Under the MoU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi Arabia through digital platformsincluding the dedicated Makkah Madinah Portal - and deliver curated guest experiences that inspire loyalty and drive visitation.
The partnership will also drive traffic to ALL.com, strengthen engagement with the ALL-Accor Live Limitless loyalty program, and roll out exclusive new experiences tailored to Saudi's diverse destinations.
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