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PRASL-led forum sees global PR expert Farzana Baduel address Sri Lankan leaders on reputation management
Daily FT
|December 31, 2025
CHARTERED Institute of Public Relations (CIPR, UK) President-elect Farzana Baduel highlighted Sri Lanka's resilience and growing regional relevance in regional communication when she addressed “Reputation Under Fire: How Leaders Can Navigate Online Crises”, an exclusive learning and networking event hosted recently by the Public Relations Association of Sri Lanka (PRASL) in collaboration with The Sun (Daily Mirror) of Wijeya Newspapers Ltd., at the Sheraton Colombo Hotel.
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The event was supported by Sunshine Holdings, Colombo Port City and the Digital Marketing Association of Sri Lanka.The event brought together senior communication professionals from agencies, corporates, and media organisations to examine reputational risk in an increasingly volatile digital landscape.
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