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NDB Bank wins Gold at SLIM Digis 2.5 for groundbreaking gamer-led NEOS campaign
Daily FT
|September 23, 2025
NATIONAL Development Bank PLC has announced its achievement of winning Gold at the SLIM Digis 2.5 Awards, Sri Lanka’s premier recognition for excellence in digital marketing.
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The accolade was awarded for the bank’s NDB Avurudu Dupatha campaign, a bold and innovative initiative that blended gaming, storytelling, and digital banking to position NDB NEOS as the app of choice for Sri Lanka’s younger generation.
The campaign, executed in collaboration with Gamer.LK, was launched during the Sinhala and Tamil New Year season, a time that is deeply embedded in culture and community. Rather than opting for a traditional campaign, NDB chose to connect with its target audience in a space where they naturally thrive, the gaming universe.
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