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Hayleys Agriculture showcases immersive innovation at Profood, Propack & Agbiz 2025
Daily FT
|September 03, 2025
HAYLEYS Agriculture Holdings Ltd., made a strong impression at the Profood, Propack & Agbiz 2025 Exhibition, held from 22 to 24 August at the BMICH, with a showcase themed “Grow, Innovate, Thrive.”
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This year’s participation focused on providing visitors with an immersive experience, reflecting the company’s commitment to advancing innovation in agriculture. A key highlight was the E-Kubota Tractor VR Experience, which allowed participants to virtually operate a tractor in muddy field conditions. Designed to engage the next generation of agriculture enthusiasts, the initiative underscored the company’s emphasis on agri mechanisation and digital solutions.
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