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Emirates deepens strategic partnership with Sri Lanka Tourism Promotion Bureau
Daily FT
|April 30, 2025
Airline and tourism authority to continue collaborating to enhance in-bound tourism EMIRATES and the Sri Lanka Tourism Promotion Bureau (SLTPB) have renewed their partnership aimed at further developing the country's tourism and trade industries.
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The partnership was sealed through a Memorandum of Understanding (MoU) between the two parties yesterday at the ongoing Arabian Travel Market 2025.
First inked in 2022, the renewed MoU will strengthen the collaboration between Emirates and SLTPB, with both the airline and tourism body reiterating their commitment to actively promote Sri Lanka as a destination to key markets within Emirates' network. Through joint initiatives, such as developing excursions and familiarisation trips to promote the island nation to key feeder markets, Emirates and SLTPB aim to grow the tourism industry of the popular Indian Ocean destination by showcasing the destination to customers across the airline's global network.
The joint efforts to boost the nation's tourist industry have supported a steady increase in inbound traffic into the island, which recorded just over 2 million visitors in 2024.
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