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Browns marks 150 years with Rs. 200 m dealer rewards and tribute to 101 years of Exide
Daily FT
|July 04, 2025
IN an effort to honour the longstanding loyalty and performance of its key dealers across the island, Browns' Battery and Tyre Strategic Business Unit (SBU) recently hosted a prestigious dealer appreciation ceremony at the Galle Face Hotel.
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As part of an innovative dealer discount recognition program that ran from December 2024 to March 2025, the Battery and Tyre SBU awarded over Rs. 200 million in incentive cheques, the highest-ever payout by an automotive battery company in Sri Lanka, in keeping with the Browns Group's 150 Anniversary celebrations and 101 years of Exide's presence in the nation.
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