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Artslab Creatives' groundbreaking 'Forward & Fearless' Al campaign recognised at SLIM DIGIS 2.5
Daily FT
|September 15, 2025
ARTSLAB Creatives, won two prestigious awards at SLIM DIGIS 2.5, Sri Lanka’s premier platform for digital marketing innovation and excellence, for the Fems Sri Lanka “Forward & Fearless” campaign.
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The campaign was recognised with a Silver Award in the category “Best Use of AI Technologies” and a Bronze Award for “Best CSR / Purpose-Driven Digital Marketing Campaign”, highlighting both its technological innovation and its powerful social impact.
The Fems Sri Lanka “Forward & Fearless” campaign is a revolutionary digital-first initiative that used AI Deepfake technology for positive social impact. It is the first CSR initiative in Sri Lanka to use AI Deepfake technology for user-generated, personalised content and marked Sri Lanka’s first-ever use of Deepfake technology for good, changing the face of menstruation by turning audiences into advocates.
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