Our growing mindset

INGENIOUS producer POTR is heralding the shape of things to come with self-watering, origami-style plant pots made of recycled materials and sold as flat packs.

- Maisha Frost

One of the brightest prospects in the home and garden sector, the small business was founded six years ago by first-time entrepreneurs, designer and former Dyson engineer Andrew Flynn and his wife Eilidh Cunningham, a marketing expert.

Applying a modern makeover that blends multi-functions and Far Eastern aesthetic beauty, in POTR’s hands pots have been moulded into products for our times that are sustainable, more robust and easier to ship.

Now the latest Ocean pot, made of waste sea plastic, and a patented design Letterbox Vase with online florist Bloom & Wild are wowing a wide age range of UK customers, who buy directly and through retailers such as John Lewis. Overseas markets include the US, via a distributor in Japan and most recently South Korea.