Grooming brand is a scent-sation

ALL things to all men - grooming brand Rock Face is getting close, with sensationally scented, premium quality ranges at mass-market prices that are sustainably produced in Britain too.

- MAISHA FROST

There's none of the bigging up of six-pack, costly celebrities to promote its products here, rather disrupter Rock concentrates on elevating everyday essentials with a selection of body sprays, face washes, shower gels and moisturisers.

Its standout refillable natural deodorant - good for 48 hours - is a UK men's first and a new aftershave is nosing its way on to the shelves. Perfect as gifts, Rock has a bag crammed with goodies for around £25.

Signature scents, featuring spicy, oriental Power, sophisticated Refined wafting heady cedar and sandalwood notes and citrusy invigorating Original, are the cornerstones of its collections.