The ‘Mob of Public Opinion’ in the Age of Entrepreneurship

I WOKE up one morning, did my usual doomscroll on twitter (previously known as X, back when things made sense) and there it was: another empire biting down in real time.

- BOITSHOKO SHOKE

This time it wasn’t a washed-up actor making a last-ditch attempt at relevance. No, this was different.

This was the Skinny Sbu guy. The man who turned colourful, overpriced foot-liners into a national phenomenon who may or may not harass on the timeline – and not in a good way. Sbu…

His blatant approach made significant debate on social media platforms (I only criticised his perceived sense of entitlement. I mean, honestly, though). And of course, this wasn’t the first time we had seen a meteoric rise crash into the unforgiving wall of public opinion.