Tata Motors unveils its largest ever vehicle lineup for sub-Saharan Africa markets

TATA Motors, a global commercial vehicle manufacturer active in sub-Saharan Africa since 1964, showcased its biggest lineup ever of new models for sub-Saharan Africa, at an event in Cape Town - 11 models that included 4 electric vehicles (EVs).

- EDWARD WEST

TATA Motors has unveiled its latest vehicle line-up for the sub-Saharan Africa markets, including the Prima VX, a heavy-duty truck designed for long-distance haulage.

(PHOTO: TATA MOTORS)

Other vehicle manufacturers usually launch only one model at a time into the local market. Despite the rising diesel price, the sale of electric commercial vehicles in South Africa has been slower than other major markets due to price considerations and limited electricity charging infrastructure. For instance, in India, EVs comprise 7% of the commercial market, finding particular functionality in the fast-growing last mile delivery market, where urban travelling distances are short.

Tata’s model lineup, however, spans multiple segments and powertrain options, from next-generation electric vehicles to proven diesel engined platforms, and includes a heavy-duty EV option, the PrimaE28 K, a tipper designed to decarbonise mining and construction operations.