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Cape Town's lost promise on events
Cape Argus
|May 27, 2025
BETWEEN 2011 and 2014, Cape Town pursued a bold and visionary goal: to become the events capital of Africa.
This was not a slogan or seasonal campaign.
It was a serious, co-ordinated strategy led by then-Mayoral Committee Member for Tourism, Events and Marketing, Grant Pascoe. Under his leadership, a dedicated team brought the vision to life with purpose and clarity.
Executive Director Anton Groenewald provided overall coordination.
Teral Cullen oversaw events, film and permits. Rory Viljoen led the City's marketing efforts. Zayd Minty advanced arts and culture. Nombulelo Mkefa drove tourism integration. Freddie Prince managed strategic assets. Lesley de Reuck ran the Cape Town Stadium.
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