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US holiday shoppers shake off economic blues for online spending spree
Business World Philippines
|December 03, 2025
US CONSUMERS shrugged off worries about the economy after their Thanksgiving dinners and went on a $23.6-billion three-day online shopping frenzy that exceeded analyst expectations, kicking off the holiday season.
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Adobe Analytics said online spending on Monday was up 4.5% from last year’s $9.1 billion from midnight through 6:30 p.m. ET (2330 GMT). Adobe projected that before the end of Cyber Monday, consumers would spend between $13.9 billion and $14.2 billion online, which would bring online spending to roughly $43.7 billion for the five-day period including Thanksgiving.
Expectations were mixed heading into the holiday weekend due to weak consumer confidence and tariff-fueled inflation. Yet wealthy consumers spent freely, while others made room in tight budgets to buy presents for loved ones. Big discounts helped tempt buyers, and some Americans even took on short-term debt to buy gifts.
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