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Lazada Philippines to boost AI features for sellers and buyers
Business World Philippines
|June 04, 2025
ELECTRONIC commerce platform Lazada Philippines is set to integrate more artificial intelligence (AI) features to streamline seller workflows and increase buyer traffic.
"We've been working on certain work streams to integrate AI. Today, there are more than 12 separate work streams where we are looking at the value of AI and the ways to support it," Lazada Philippines Chief Executive Officer Carlos Barrera said in an interview with Business World.
The platform aims to use AI to enhance its content and catalogue offerings, he said.
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