Generation Alpha to make up 27% of PHL population in 2030

GENERATION ALPHA, or those born between 2010 and 2024, will make up 27% of the Philippine population in 2030, positioning it to become a major consumer market, Fitch Solutions unit BMI said.

- - Katherine K. Chan

In a report dated Oct. 27, BMI said the Philippines will have the highest population of Gen Alpha consumers in Asia in 2030.

The Philippines’ total population is 112.73 million as of July 1, 2024.

In India and Indonesia, the proportion of Gen Alphas to their population will hit 23% by 2030.

Gen Alphas will account for 21% of the populations of Malaysia and Vietnam in 2030.

In Mainland China, Gen Alphas will account for 16% of the population in 2030.

On the other hand, Japan and South Korea, which are facing low birth rates and aging population, will have the smallest proportion of Gen Alphas with 12% and 1%, respectively, of their population.