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Fujifilm rides on analog nostalgia as it launches print products line
Business World Philippines
|August 14, 2025
FUJIFILM Philippines has launched a consolidated line of print products, looking to ride on the resurgence of analog photography and physical media among younger generations.
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Fujifilm Prints, a new brand under the Consumer Imaging Group of Fujifilm Philippines, aims to reintroduce the photo printing culture to the new generation while embracing modern technology, Fujifilm Philippines Imaging Solutions Marketing Head Glenn Michael Gatan said during the launch held on Aug. 7.
“We want to continue the legacy of Fujifilm by revitalizing the photo printing culture, blending innovation with tradition, and embracing market trends,” Mr. Gatan said. “And of course... to provide individuals and businesses with high-quality personalized photo printing solutions that capture memories, enhance creativity, and bring tangible value to a digital-first world.”
He added that Gen Zs and millennials are their target market for their print line.
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