From content creator to business enabler

In this plugged-in and socially connected age, we have grown to admire content creators — creative individuals who use their platform for entertainment, for selling, for education, and more.

- RJ LEDESMA

One such content creator is Real Talk Darbs, who I had the good fortune of speaking to in my podcast.

Most may know Darbie Kim Estrebillas as his online persona, Real Talk Darbs. Catapulted to online fame in 2020, Darbs has since expanded his lucrative role as content creator into, not one, but two more entrepreneurial avenues — selling personally branded food supplements and snacks, and establishing House Creatives. The latter is a swiftly growing company that enables other businesses to do what he has done so well: create content that clicks and sells online.

What I find genius about the evolution of Real Talk Darbs from content creator to business enabler and educator is how each of his businesses is a natural expression of his innate personality and passion.

CONTENT CREATION AS A SPRINGBOARD

Real Talk Darbs began his entrepreneurial journey as a content creator in 2020 when he resigned from a sales job in Dubai. It was just before the pandemic hit, and soon many workers around the world would be worried about job security. But Darbs recounted that he was ready for the challenge.

“I didn’t realize it at that time,” he said, “but that was the best time to quit because everybody was in their home listening to social media.”

He advised other entrepreneurs to “take that moment as an opportunity to really push forward because sometimes not having an option is a blessing.”

When Darbs started creating content on his page, he would be happy to make P3,000 from a single video. Soon, he was earning seven figures per month by the monetization of his content alone — a feat which is difficult to do these days, he quickly added, as the landscape has irrevocably changed.