Creative industries navigate the rise of AI

CREATORS from artistic, literary, musical, and audiovisual industries are pushing for a better regulatory framework behind the use of artificial intelligence (AI) models.

- By Brontë H. Lacsamana Reporter

As their usage increased over the past five years, there have been increasing concerns over the loss of revenues due to unauthorized use of creative works by these AI models as well as AI-generated art competing against the human-made.Emerson G. Cuyo, director of the Intellectual Property Office of the Philippines' (IPOPHL) Bureau of Copyright and Related Rights has reported that "guidelines on the copyright registration of literary and artistic works that contain material generated by AI" are now being crafted.

As of now, creative works must be the work of a natural person to be eligible for copyright protection.

"We rely heavily on the disclosure of the applicants," said Mr. Cuyo in a talk last October on copyright. "What's for sure is that works that are wholly generated by AI do not pass the requirement for copyright protection under our law. But for partially generated works, that's where the confusion is, and that's where guidance will come in."

MARKET FOR AI EXPLODING

While no creative body in the Philippines has data on the size of the market for AI-generated works today, the International Confederation of Societies of Authors and Composers (CISAC) commissioned PMP Strategy to do a study on global companies' increase of interest in Generative AI.

Generative AI (Gen AI) refers to generative models that produce text, images, and videos trained on underlying patterns and structures of data fed into the system. Language prompts then allow the models to produce new data based on the input. It was made popular by ChatGPT.

The study revealed that the market for music and audiovisual content generated by AI will increase exponentially in the next five years, growing from around €3 billion now to €64 billion in 2028.

Meanwhile, the revenues of Gen AI services in music and audiovisual industries are projected to reach €9 billion in 2028, up from €0.3 billion now.