Virat Kohli retains pole position in brand valuation list with $231 million in 2024

Cricketer Virat Kohli’s dominance on the pitch and beyond the sports world has enabled him to retain the top position as India’s most valued celebrity brand at $231.1 million in 2024, according toa release by Kroll.

- ROSHNI SHEKHAR

Kohli was ranked as the number one celebrity in terms of brand value at $227.9 million in 2023. So far, he has topped the list for Kroll Celebrity Brand Valuation in 2020, 2021, and 2023.

According to Kroll’s report released in 2021, Kohli had also consistently topped the charts four times in a row from 2017-2020, as India’s most valued celebrity with a brand value of $237.7 million.

Overall, the top three celebrities in terms of brand value retained their positions in 2024 as well. Following Kohli is actor Ranveer Singh at $170.7 million and actor Shah Rukh Khan at $145.7 million in 2024. The cumulative brand value of the top 25 Indian celebrities in 2024 reached $2 billion, which increased by nine per cent compared to 2023, the release stated.