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US Polo Saddles Up for a ₹3,000 Cr Ride
Business Standard
|March 01, 2025
Fashion distributor and retailer Arvind Fashions is stepping up marketing investments for its largest brand, US Polo, which would help it reach a revenue of ₹3,000 crore in the coming years, up from the present level of ₹2,000 crore.
"India has been our fastest-growing market over the long term and has the most long-term potential to become our biggest market as well," J Michael Prince (pictured), president and chief executive officer, US Polo Association (USPA), told Business Standard during his ongoing visit to India.
Having entered India in 2009, the country has become USPA's third-largest market, following the US and West Asia-Türkiye. USPA, which recorded revenue of $2.3 billion in 2023, owns the US Polo brand.
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