Tried too much, too fast: Good Glamm CEO

Last month, Sanghvi said the group was being dismantled as lenders moved to sell off brands

- PEERZADA ABRAR

Darpan Sanghvi (pictured), chief executive officer (CEO) of embattled beauty conglomerate The Good Glamm Group, on Friday said the startup's rapid expansion strategy back-fired when the company tried to do "too much, too fast, too big" simultaneously. This turned momentum into a destructive force that ultimately damaged the once-promising unicorn and let down employees who believed in his vision of building a digital consumer-goods empire in two years instead of 10.