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Premium phone makers dial down prices of flagship models

Business Standard

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September 25, 2025

If you are looking for hefty discounts this festival season on premium phones that seemed unaffordable earlier, this is the opportune time.

- SURAJEEET DAS GUPTA

According to Techarc, a research company that tracks mobile phones, Apple Inc has hit the top spot in terms of discounts on the iPhone 16 series, launched only last year. The average price has been cut by 38 percent from its official launch price to welcome the festival season.

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