Need to move a lot faster than the market to be 'wildly successful': Nisaba Godrej

Nisaba Godrej, executive chairperson, Godrej Consumer, has told shareholders—in its annual report—that the company's 2040 vision is bold and revealed that it has a sharp total addressable market (TAM) strategy to get there.

- SHARLEEN D'SOUZA

The company has already started to play out through its acquisition-led entry into deodorants, foray into pet foods with a new brand and expansion into mass liquid detergents.

Godrej opened her address saying that around last year, after the group's restructuring, Sudhir Sitapati, managing director and chief executive officer at Godrej Consumer Products, sent her a message which said, "Now let's be 'wildly successful.'"

She said that this line stayed with her. "It captures the spirit with which we're approaching the future—boldly, purposefully and with ambition," she told shareholders.