More than 85% Amazon sale customers from non-metros

The Amazon Great Indian Festival (AGIF) 2024 witnessed 1.4 billion customer visits, the highest ever for the e-commerce firm, said SAURABH SRIVASTAVA, vice-president, categories, Amazon India. In a video interview with Peerzada Abrar, Srivastava said Amazon delivered over 30 million products the same day or next day (to Prime members). Edited excerpts:

- SAURABH SRIVASTAVA

What kind of growth have you observed during this year's AGIF and how does it compare to the last few years?

It has been our biggest ever festival season sale. Whatever we achieved last year in 30-35 days, we achieved those customer numbers in 20 days. What our customers find appealing is our large selection, great value and fast delivery. We had almost 1.4 billion customer visits, which is record-breaking for us. Almost 85 per cent of the demand came from outside metros—Tier-II, II and below. Customers had access to more than 25,000 new launches from top brands across categories. To make sure that customers get their product fast, we expanded our fulfillment centre network and operation capability and hired 110,000 associates.