JSW MG bets on EV revolution with bold Windsor pricing

Launches ₹9.99 lakh e-SUV under new 'battery-as-a-service' model

- DEEPAK PATEL

Stepping up the competition in the electric vehicle (EV) market, JSW MG Motor on Wednesday launched its electric crossover sport utility vehicle (SUV) Windsor with a new and 'aggressive' pricing model, an assured buyback plan, a lifetime battery warranty, and free public charging for one year.

Under this new battery-as-a-service (BaaS) pricing model, customers can purchase the Windsor at a starting price of ₹9.99 lakh (ex-showroom) and then pay a battery usage fee of ₹3.5 per kilometre (km).

The Windsor is a 4.29-metre-long crossover SUV, positioned in the same segment as Tata Motors' recently launched Curvy electric SUV, which measures 4.31 metre. The Curvy EV is priced from ₹17.49 lakh (ex-showroom).