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FSSAI bans use of '100%' on food labels
Business Standard
|May 31, 2025
The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory against the use of the term "100 per cent" in food labelling, citing concerns over its potential to mislead consumers.
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The apex food regulator, in a statement, said it has asked all food business operators (FBOs) to refrain from using the term on food labels, packaging, and promotional content, owing to its ambiguity and potential for misinterpretation within the existing regulatory provisions.
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