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Fixed wireless access gets strong signal in rural areas

Business Standard

|

May 21, 2025

Jio had about 44% of its subscriber base in rural parts by March

- SURAJEET DAS GUPTA

Rural consumers in India are taking to fixed wireless access (FWA) broadband service in a big way, altering the perception that it is a premium service that mostly urban households, especially in big cities and metros, can afford.

According to the latest data from the Telecom Regulatory Authority of India, Reliance Jio, the largest player in FWA, at the end of March this year had as much as 44 per cent (2.5 million) of its subscribers in rural areas. It has 5.57 million in all.

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