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Final faceoff: India-Pak clash sends ad rates soaring
Business Standard
|September 27, 2025
The anticipation is palpable, the stakes enormous - and advertisers are paying the price.
With India set to face Pakistan in the Asia Cup final this Sunday, advertising rates are surging across both connected TV (CTV) and traditional linear TV platforms. For CTV, slots are now commanding ₹15 lakh per 10 seconds, while linear TV rates have jumped by roughly 66 per cent compared to the biennial cricket tournament's average final-match rates.
For context, CTV advertising during past Asia Cup finals typically hovered between ₹8 lakh and ₹10 lakh per 10 seconds. But the rapid rise of CTV in India has pushed up this figure significantly for Sunday's clash. In the digital space, mobile ad rates are pegged at ₹600 for every 1,000 impressions, according to industry executives.
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