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BHIM transactions high-value, but volumes lag rivals
Business Standard
|January 17, 2023
Though the Unified Payments Interface (UPI) has been a success for the government, its own app has failed to sustain interest.
The Bharat Interface for Money or BHIM, which accounted for a quarter of transactions carried out using UPI within a year of launch in 2016, has a minuscule share of 0.76 per cent of the *86.9 trillion worth of UPI transactions now.
It lags rivals Google Pay and PhonePe by a huge margin, with the two accounting for 86 per cent of the market.
Thus, it's no surprise that the government made another attempt to revive BHIM's fortunes. Last week, the Union Cabinet approved a financial incentive of
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