Amusement parks set to woo guests with concerts, food festivals

Amusement parks in India are ramping up their offerings with new attractions, changing themes to stay relatable with guests.

- ROSHNI SHEKHAR

Wonderla Holidays' new amusement park, which will open in Chennai in December, will feature eight themed dining venues with 1,384 seats

They are adding more non-ride activities such as food festivals and concerts to draw more visitors after footfall corrected in late 2024 and 2025.

Earlier, amusement parks used to have special concerts and shows curated mostly for year-end or around some select days during the year.

Now, those like Wonderla Holidays are adding new experiences for guests through non-ride activities like festivals and specific experiences around food offerings.

Meanwhile, Imagicaaworld Entertainment has several events planned around the holidays. They range from offers on ticket prices, special menus, cultural performances and night parades, except for the July-September quarter, due to the monsoon.

It also has its own intellectual property (IP) for an event called College Funbaazi, an intercollegiate meet hosted on the last Friday of November.

Jai Malpani, managing director (MD), Imagicaaworld Entertainment, said that though these are smaller and softer aspects of amusement parks, they help in driving footfalls.

Apart from this, Imagicaaworld Entertainment recently announced a partnership with Hello Park, the world’s largest chain of immersive, digital-physical (phygital) play parks for children, and entering the indoor entertainment segment. This will be branded Imagicaa Hello Park.