'Torture but incredible'

MAN RAN 104 MILES ON PUB TREADMILL FOR CHARITY

- SARAH PING News Reporter

A COMPANY founder said running on a treadmill for 24 hours in a pub to raise money for charity was "torture" but "incredible".

Joe Pritchard, from Worcester, ran for 24 hours at The New Inn in Shrawley to raise money for My Name'5 Doddie Foundation, a charity set up by Scotland rugby player Doddie Weir who died aged 52 after living with motor neurone disease (MND).

Mr Pritchard, 23, and brother Alfie, 26, founded Mile Pie clothing company, which gives 25% of its profits to charity, and every year the brothers take turns to tackle a fundraising challenge.

Mr Pritchard ran a total distance of 104 miles and faced mental blocks, nose bleeds and impaired vision after completing the challenge, but said he enjoyed running with "drunk punters".