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FLOWER POWER

Birmingham Mail

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October 30, 2025

FLORIST FRIENDS' TIKTOK SUCCESS LED TO BIG BRAND COLLABORATION

- ROBSON MCCALLISTER News Reporter

FLOWER POWER

TWO Birmingham business women have revealed how their TikTok success led to an unlikely partnership with Debenhams.

Sereality Studios was set up in the pandemic by childhood friends Nima Alale and Nasra Hassan in Stechford, who used their parents’ living rooms as offices.

A floral designer business tailored for weddings and events, the childhood friends eventually turned to the social media app TikTok.

Despite being camera-shy, Nima and Nasra have gained over half a million likes with entertaining videos and skits which highlight their flowers.

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