Meta highlights business messaging

Business messaging is a key driver for customer engagement and to build revenue growth in an increasingly complex economic landscape, according to Meta.

- KOMSAN TORTERMVASANA

In Thailand, 95% of businesses said business messaging improved the customer experience and reported a 55% increase in converting leads to sales, according to a 2025 study conducted by market researcher Kantar.

Consumers in Thailand showed a strong preference for messaging, with 74% of respondents saying they want to be able to communicate with brands and businesses in the same way they communicate with friends and family.

The study found conversations are a strong promoter of growth for businesses and transform the way they build relationships with customers and achieve their strategic goals.

Prae Dumrongmongcolgul, country director of Facebook Thailand, said Thai businesses are increasingly seeking more efficient ways to connect with customers and drive sustainable growth.