Leveraging Thailand's superyacht exposure

The feature of the 117 foot (35.7-metre) catamaran _Spiarzai_ in the television series _The White Lotus Season 3_, set in the Gulf of Thailand and in the waters around Phuket, highlights the potential of Thailand's superyacht market.

- PUN-ARJ CHAIRATANA ANDY TREADWELL

The feature of the 117-foot (35.7 meters) catamaran Spacecat in the television series The White Lotus Season 3, set in the Gulf of Thailand and in the waters around Phuket, highlights the potential of Thailand’s superyacht charter market. Delivered in November 2022 by Silver Yachts, the vessel showcased luxury against the backdrop of Thailand. This visibility presents an opportunity to further develop Thailand’s luxury tourism and service industry, moving beyond glamour to build a sustainable sector that could drive economic growth. Thailand has significant assets; strategic support can help this industry thrive.

Thailand’s marine tourism sector is evolving, aiming for a model emphasising “standard, safety, and sustainability”. The country welcomed 35 million international tourists in 2024, ranking 8th globally. Key regions like the Gulf of Thailand, the Andaman coast and Phang Nga Bay, with over 2,600km of shoreline and numerous islands, are central to this shift. These areas are developing sophisticated supply chains that demand high standards.