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Hims’ $49 weight-loss pill jolts sector, but not its stock
Bangkok Post
|February 07, 2026
Hims &
Novo Nordisk's Wegovy pills. Hims & Hers has announced plans to offer a discounted compounded version of the weight-loss pill.
(PHOTO)
Hers sent a shockwave through the pharmaceutical industry on Thursday with its announcement of a weight-loss pill with a $49-a-month introductory price. Its shares ended down anyway.That pattern is nothing new for investors in the compounding company, an upstart competitor to established drugmakers that became a momentum-stock darling before entering into a downtrend that has seen it shed 60% of its value since mid-October.
Hims announced plans to offer a discounted compounded version of Novo Nordisk’s Wegovy weight-loss pill, which has itself been losing ground to Eli Lilly’s offerings in the thriving market for weight-loss drugs. Hims shares rallied sharply before a pullback that turned into a selloff once Novo threatened legal action.
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