Goodbye, MSNBC. Hello to MS NOW

For three decades, news and progressive opinion on the cable dial has been defined by five capital letters: MSNBC. By the end of this year, acouple of those letters are changing.

- BENJAMIN MULLIN

As part of a corporate spinoff from Comcast, MSNBC is changing its name to My Source News Opinion World, or MS NOW, for short. The name is meant to reflect the channel's mission to provide “breaking news and best-in-class opinion journalism,” Rebecca Kutler, MSNBC's president, said ina memo to employees Monday.

“Lwant to acknowledge that for many ofyouwho have spent years or decades here, it is hard to imagine the network by any other name,’ Ms Kutler said. “This was nota decision that was made quickly or without significant debate.”