Flash touts tech as key to sustainability

Unicorn founder sets out path to success

- SUCHIT LEESA-NGUANSUK

Resilience, technology-driven operations and hands-on leadership will be key to Flash Group ensuring sustainability during its post-unicorn era, according to the group's executives.

The Thai e-commerce logistics service provider also promotes a flat organisational structure and a persistent "never give up" mindset as being among its core values.

Komsan Lee, chief executive of Flash Group, said becoming a unicorn (a startup with a value of more than US$1 billion) does not eliminate challenges, as failures are a constant part of the business journey.

Mr Komsan and Weijie Di, co-founder and chief operations officer of Flash Express, shared their insights regarding business success at Techsauce Global Summit 2025 on Wednesday.

LUCK PLAYS A PART

Flash Group attributes a large part of its growth and achievements to luck, specifically being in the right country, industry, and with the right team.

"Luck plays a significant role in success, particularly being in the right place at the right time, with the right people," said Mr Komsan.

When Mr Komsan was just 29 years old, he reshaped Thailand's startup landscape. Born into a humble family of Chinese descent in the mountainous village of Doi Wawee in Chiang Rai, Mr Komsan journeyed from rural hardship to tech stardom.

While at university, Mr Komsan entered into several business ventures that subsequently flourished over the following years.