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Eveandboy expects beauty sector growth to persist

Bangkok Post

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May 24, 2025

The Thai beauty industry is expected to grow this year, driven by rising consumer demand for more sophisticated products, with the sluggish economy unlikely to dent the sector, says Eveandboy Co Ltd, a Thai beauty retailer.

- KUAKUL MORNKUM

Eveandboy expects beauty sector growth to persist

The Trade Policy and Strategy Office estimates the country's beauty industry was worth 281 billion baht in 2024, representing a 10% year-on-year increase.

Hiran Tanmit, chief executive of Eveandboy, said while Thailand's beauty market is still relatively small compared with other Asian nations such as Japan and South Korea, this presents significant growth opportunities.

He said consumers today are more knowledgeable about beauty products. Many prefer products with clearly stated ingredients, seeking those that meet their specific needs or provide them with solutions.

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