CRC announces plan to invest B45-47bn over next 3 years

SET-listed Central Retail Corporation (CRC) has announced a plan to invest 45-47 billion baht over the next three years.

- KUAKUL MORNKUM

Suthisarn Chirathivat, chief executive of CRC, said the Thai economy may post weak growth in the second half of this year, while the company has noticed a significant decrease in consumer purchasing power since April.

However, CRC views this as an opportunity and yesterday Mr Suthisarn unveiled the company’s three-year roadmap under a “New Heights, Next Growth” strategy.

One of the company’s strategies is to expand its customer base, targeting young and mainstream consumers, while further penetrating the business-to-business segment.

Mr Suthisarn said the company aims to strengthen CRC's foundations by driving growth across core businesses both in terms of sales and profitability, while accelerating store expansion and renovation.

The company is also accelerating the expansion of its food and mall businesses in Vietnam and introducing store formats tailored to the specific needs of target customer segments in each area.