Commart buoyant despite uncertainty

Promotions, gaming and Al to boost sales

- SUCHIT LEESA-NGUANSUK

A surge of gaming devices, the unveiling of devices powered by artificial intelligence (AI) and aggressive promotions are expected to encourage purchases at IT and computer fair Commart.

However, economic and political uncertainty could dampen market sentiment, according to an event organiser and IT vendors.

Pornchai Jantarasupasang, media and event director at ARIP, organiser of Commart Unlimited, said this time of year is challenging for IT organisers because of the rainy season and an uncertain outlook.

However, various promotional campaigns should stimulate consumer buying impulses if they perceive value for money, he said.

The IT fair runs until July 6 at Bitec Bang Na.

Products launched earlier this year offer midyear promotional pricing as part of vendors' strategy to clear inventory and build momentum ahead of the release of new items at year-end.

Now tech consumers can buy AI-powered PCs priced 25,000 baht, down from 30,000-40,000 baht earlier, he added.

The most popular products are notebook PCs and gaming devices with fair visitors' average spending standing at 38,000 baht.

Organisers of Commart predict sales of 3 billion baht, with 100,000 visitors per day.