BOOK EXPO STRIKES NEW CHORD

The 30th annual fair is undergoing a conceptual shift by fusing formats and interactive experiences

- STORY: TATAT BUNNAG

For the first time in its three-decade history, the nation's largest book fair is tuning itself to a brand-new rhythm.

With the theme "Melody Of Books", the 30th Book Expo Thailand will return from Oct 9-19 at Queen Sirikit National Convention Center, promising not only a vast selection of books but also music, art and interactive experiences designed to inspire readers of every generation.

The Publishers and Booksellers Association of Thailand (PUBAT), which is organising the event, announced its readiness to stage the fair during a press conference last week.

Traditionally, these annual press events bring together celebrities, influencers and publishers to create a buzz ahead of the fair. This year, however, the atmosphere felt particularly vibrant, with a strong emphasis on creativity and cross-cultural exchange.

The front area of the conference hall at Queen Sirikit National Convention Center was crowded long before the programme began with hundreds of fans, students and book enthusiasts taking seats and pressing close to the stage.

Unlike in previous years, PUBAT revealed a major conceptual shift: a fusion of literature and music under the unifying idea "Melody Of Books".

"Because books are poetry, music is melody," PUBAT explained in its statement. The theme underscores the belief that storytelling, whether expressed through the written word or through rhythm and song, can enrich lives and connect people in profound ways.

The choice of theme was reflected in the lineup of special guests. Instead of only writers and publishers, this year's press event brought singers, musicians and even athletes into the spotlight - individuals who embody creativity in many forms. Nattakorn Vuttichaipornkul, the newly elected president of PUBAT, emphasised how the fair seeks to embrace new media while preserving the centrality of reading.