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B2bn deal to air Thai football
Bangkok Post
|June 11, 2025
Gulf Development Plc, in partnership with Advanced Info Service Plc (AIS) and Jasmine International Plc (JAS), has announced a tie-up with the Football Association of Thailand to promote the country’s major football leagues.
The alliance has secured exclusive broadcasting rights for the Thai League for four consecutive seasons, from 2025/26 to 2028/29, with an option to extend the right for an additional two seasons.
The total value of the four-year broadcasting deal is 2 billion baht, of which 1.4 billion baht is for the broadcast rights.
The deal marks the first time all levels of the national football leagues will be broadcast live, comprising Thai League 1, Thai League 2, Thai League 3, FA Cup, League Cup, U-21 Youth League, and Women’s League 1 and 2.
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