AIS targets gains in non-core revenue

Advanced Info Service (AIS) expects its revenue from non-mobile and non-fixed broadband business to account for at least 20% of total revenue in three years, up from 10% at present.

- KOMSAN TORTERMVASANA

The target calls for driving sustainable growth through new S-curve business areas, including digital finance, entertainment and retail services.

AIS is the biggest mobile operator in terms of revenue market share, and its mobile and fixed broadband services contribute almost 90% of its total revenue.

The company plans to utilise artificial intelligence (AI) across the entire organisation to enhance its capabilities and operations as it becomes a “cognitive tech” company, said chief executive Somchai Lertsutiwong.

AIS celebrated its 35th anniversary yesterday, unveiling a bold new chapter as it embraces Al for economic growth and a sustainable society.

“Expanding business from now on will be much more complicated and difficult,” said Mr Somchai.