Acer, Butterbear team up for laptop

Device aims to appeal to younger audience

- SUCHIT LEESA-NGUANSUK

Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.

The company said it wants to maintain its leadership in the Thai consumer notebook market.

Acer has held pole position in the Thai consumer notebook market since 2014, said Jeff Lee, managing director of Acer Computer Co.

The tie-up with Butterbear is the first for Acer in the local market. Previous partnerships were globally initiated, including with the Hello Kitty, Marvel and Ferrari brands.

Mr Lee, who initiated the Hello Kitty partnership, told the Bangkok Post that he wants to differentiate Acer from other brands and target women.

"The collaboration with Butterbear makes the Acer brand younger and more localised," he said.