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Manipulation won't cost a snip

The Light

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Issue 57, May 2025

Training up hairdressers to influence customers about climate change

- PAUL BENNETT

Manipulation won't cost a snip

AN Irish university is planning to train hairdressers and barbers how to converse with customers about the climate change agenda.

It appears that one of the purposes of the course at University College Cork (UCC) is for hairdressers and barbers to lecture and indoctrinate customers with climate propaganda while chatting casually, and to create more gullible climate activists and climate alarmism in the community.

The project has received government funds of 63,000 Euros to ‘empower the public’ about climate. The plan is for four Irish towns to be chosen in a pilot scheme with training materials given to participating hairdressers and barbers about the ‘pervasive and complex ways in which the need for climate action is downplayed’.

Dr. Maria Kirrane, from the Office of Suitability and Climate Action at UCC, said the purpose of the scheme is to “tap into places where chat flowed naturally.”

Kirrane said: “Hairdressers and barbers not only provide a service for people; they are a real hub for conversation and social spaces within a community. Their reach is broad and gives the possibility of reaching a cohort of people that may not be involved in local environmental groups and the usual pathways of climate conversation and action. The relationship between client and hairdresser is a deeply personal and trusting one.”

John McGuirk, editor for the online news site, Gript, commented on the hidden intentions of the bizarre government-funded initiative.

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