THE POWER OF PURPOSE

Doing good is good business as it transcends bottom lines and impacts lives positively, yielding profits that go beyond numbers.

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In the emerging business landscape, a company’s success is measured not only by its profits but also, more significantly, by its impact on society. This change in paradigm is grounded on an established fact. The pursuits of financial profits and social good with a purpose are not at cross-purposes. They are not only compatible but are, in fact, mutually reinforcing, unleashing a flurry of benefits that draws top talent, cultivates customer loyalty, promotes innovation and mitigates risks. As companies work for the greater good, they enhance their bottom line with an additional dividend. They herald a brighter future for those in need, leaving an indelible mark on society.